KLIA2 Launch Video
- Flytone Asia
- Oct 31, 2018
- 1 min read
Client requested us to produce a video for the official launching ceremony of their terminal, KLIA2. The world's largest purpose built terminal for low cost carriers was officially launched by the late Prime Minister on the 24th June 2014. Anyway, our client would like to highlight the terminal's unique selling point which is the gateway@KLIA2. It's a huge shopping mall that sandwiched between the drop-off and main terminal. The challenge is to produce a musical launching video using the launch ceremony's tagline "Your Holidays Starts Here".
We developed three characters and created segments based on the three most common types of shopping mall's visitor. The vouge represents the visitor who are into fashion, The Gadget Freak represents visitors who is a gadget enthusiast and The Foodie. The three segments and characters are the targeted visitor in Gateway@KLIA2. The message is about how the three characters had their vacation before leaving the terminal. It starts with the three friends separately arrived at the entrance by using different types of public transportation. This storyline was done intentionally to show that the visitors are able to reach KLIA2 via various types of public transportation such as ERL, Bus and Taxi. Upon arrival, the three friends felt that there's something musical going on in the terminal. As soon as they reached the entrance, their musical journey begins.
The output : -
Some of the behind the scene :-
Official ceremony highlights :-
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